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• Target plans

  A target is where you want a metric to land in a specific timeframe. A target plan is the container that holds one or more targets, scoped to a slice of your data — a region, a flow, or a campaign. Overview A plan groups together everything needed to track a goal: Filters are what let "EU Revenue" and "Global Revenue" exist as separate plans tracking the same metric on different audiences. Setting up a plan is a three-step flow: create the plan, see your metrics, **configFew readers

Best practices

• Choosing the right metric

  A target is only as useful as the metric behind it. The best metric for a target ties to revenue or retention, can be influenced by the next campaign, has clean data feeding it, and isn't distorted by the way modern inboxes work. Think in three tiers Most email programs need a small set of metrics arranged in tiers — start at the top and work back to the levers. Tier Includes Role Availability | Tier 1 — Leading indicators | Click-through rate, click-to-open rate, clFew readers

• Custom metric recipes and combined targets

  The metric picker is just the starting point. The most useful targets often come from combining metrics — either by building a custom metric from raw inputs, or by setting multiple metrics in one plan that tell a fuller story together. This article gives you six concrete recipes and five plan patterns to copy. Custom metrics in SEINō are simple expressions over your existing fields. The engine supports + − × ÷ and parentheses, and references to any existing native or custom metric. It computeFew readers