How to use the Data Explorer
What filters are available in the Data Explorer?
The Data Explorer gives you two ways to control what you see. First, use the Print fields panel on the right to choose which columns appear in your report. Fields are organized into three categories: Campaign, Email, and Website. Simply check or uncheck any field to add or remove it from view. Second, use the column header filters (the filter icons directly beneath each column name) to filter rows by specific values within that column. You can also adjust the date range using the selector inFew readersWhat are Baselines for in the Data Explorer?
Baselines let you set target values for your key metrics directly in the Data Explorer, so every row in your report is instantly color-coded against those targets. When a metric meets or exceeds your baseline it appears in green; when it falls short it appears in red. This makes it easy to spot underperforming campaigns or automations without manually comparing numbers. Open the Baselines panel from the report toolbar, choose a metric, set your target value, and click Save. Baselines can beFew readersCan I use Annotations in the Data Explorer?
Annotations let you add context directly to your data by flagging specific dates with notes. So you and your team always know why metrics looked the way they did. Open the Annotations panel from the toolbar inside your report, then fill in a description, set a Severity level, and choose a Start date and End date for the annotation. Click Save to attach it to that date range. Saved annotations are visible to anyone who views the report, and the panel shows "No annotations for this period" wheFew readersWhat is Pivot Mode in the Data Explorer?
Pivot Mode is a display setting that collapses your grouped data into a single aggregated row per group, giving you a clean, side-by-side comparison of all your campaigns or automations at once. Toggle it on using the Pivot Mode switch at the top of the Print fields panel. Pivot Mode requires at least one Row Group to be active. It uses that grouping as the basis for aggregation. With it enabled, the table reduces to one row per group (for example, one row per automation), with Email and WebFew readersHow do Row Groups work in Data Explorer?
Row Groups let you aggregate and summarize your email data by any campaign dimension. To add a Row Group, open the Print fields panel on the right and drag any Campaign field (such as Automation name, Message name, or Mailing type) down to the Row Groups section at the bottom of the panel. The table instantly reorganizes around that grouping, with each group collapsible so you can drill into individual sends or view the rolled-up totals. The active Row Group appears as a tag above the table,Few readersCan I export data from the Data Explorer?
You can export your Data Explorer report directly to Excel from the report toolbar. Click the download icon in the top right of any report and select Export to Excel. The export reflects exactly what's in your current view — including any active Row Groups, filters, columns, and baselines. What you see is what you get in the file. Take your data anywhere Not every stakeholder works in SEINō. Exporting to Excel means you can share clean, structured campaign data with anyone. Whether it's forFew readers
Can I share my Data Explorer reports?
Every Data Explorer report has built-in sharing controls accessible from the share icon in the report toolbar. You can manage access for individual team members or everyone in your organization using the People with access section, where each person or group has a permission level you can adjust via a dropdown. You can also generate a public link by enabling the Publicly available toggle. Anyone with that link can view the report without needing a SEINō login. Use the Copy button to grab the URLPopularHow do I compare performance between two date ranges?
Track how your email metrics change over time by setting a primary date range and a comparison period side by side. Open the date picker from the top right of your dashboard (e.g. "Last week 2 – 8 Mar 2026"). Under the Date range tab, select a preset (This week, Last month, Last quarter, etc.) or enter a custom From and To date manually. Click the Comparison tab. Choose a comparison mode. Click Apply. Your active comparison appears in the top right. Comparison modes PrecPopularCan everyone see my reports by default?
No — your reports are private by default. Only you can see them until you share them manually. How to share a report.PopularCan I share a report with people outside my organization?
Yes. Toggle “Create public link” when sharing a report. This generates a secure URL you can send to anyone — even if they don’t have a SEINō account. They’ll only see that specific report and won’t have access to anything else in your workspace.Few readersHow many reports can I create?
There’s no limit. You can create as many reports as you need — by brand, market, segment, or goal. All your reports will appear in the list view, sorted by date or ownership. You can also filter reports by type (Dashboard or Explorer) and by ownership (Anyone, Me, or Others).Few readers