What filters are available in the Data Explorer?
The Data Explorer gives you two ways to control what you see. First, use the Print fields panel on the right to choose which columns appear in your report. Fields are organized into three categories: Campaign, Email, and Website. Simply check or uncheck any field to add or remove it from view. Second, use the column header filters (the filter icons directly beneath each column name) to filter rows by specific values within that column. You can also adjust the date range using the selector in the top right corner.
Available fields by category
Campaign | Website | |
|---|---|---|
Send date, Automation name, Message name, Mailing type, Market, Subject, DayWeek, Month, Year, Year-week | Sent, Soft bounces, Soft bounces (%), Hard bounces, Hard bounces (%), Delivered, Opens, Opens (%), Clicks unique, Clicks unique (%), Clicks all, Click to open (%), Unsubscribes, Unsubscribes (%), Complaints, Complaints (%), Deliverability (%) | Sessions, Engaged sessions, Engaged sessions (%), Transactions, Conversions (%), Revenue, Revenue per session, Revenue per email, Average order |
See exactly what you need, nothing more
The flexibility to choose your own fields means your report stays focused and uncluttered. Whether you're analyzing deliverability, engagement, or revenue, you only pull in the metrics that matter for your current goal. How about reports where you:
- Add Revenue and Transactions alongside your email metrics to see which campaigns actually drove purchases
- Filter by Market to isolate performance for a specific region or country
- Add Subject to your view when A/B testing subject lines, then filter by message name to compare results side by side
Go even further
Use the search box at the top of the Print fields panel to quickly find any field by name, so you're not scrolling through the full list every time.
Updated on: 09/03/2026