Articles on: Dashboard

What does the Target widget do?

The Target widget tracks a metric against a goal you define, showing at a glance whether you're on track, ahead, or falling short. How to configure it:


  1. Drag the Target widget onto your dashboard.
  2. Select your Dataset, apply Filters, and choose a Metric (e.g. Click to open %).
  3. Set Period by (e.g. Send date) and define the Date range with a start and end date.
  4. Enter your Target value (e.g. 10%).
  5. Choose a chart type (line or bar) under Chart settings.
  6. The widget displays the current metric value, the percentage gap from your target, the target flag, and a trend line showing the trajectory relative to the goal threshold.


A few examples to use the Target widget

  • Set a 10% Click to Open target for Q1 and monitor it daily to catch a downward trend before the quarter ends.
  • Track Open Rate against a 50% benchmark for your VIP segment to ensure your best list stays engaged.
  • Use a Revenue target to keep commercial goals visible during peak campaign periods like Black Friday or end-of-season sales.



Know if you're winning

Gut feelings don't close the gap. The Target widget turns your goal into a visual benchmark so you always know exactly how far ahead or behind you are, and can act accordingly. A metric below target isn't a failure. It's a prompt. Use the trend line to assess direction. If you're below target but trending upward, you're already moving in the right direction.

Updated on: 08/03/2026