Articles on: Dashboard

What does the Comparison widget do?

The Comparison widget puts two custom data groups side by side across multiple metrics, highlighting which group comes out on top for each one. How to configure it:


  1. Drag the Comparison widget onto your dashboard.
  2. Select your Dataset and add Metrics to compare (e.g. Opens %, Conversions %).
  3. Set Period by (e.g. Send date).
  4. Define your Groups: give each a name (e.g. Group A, Group B) and apply filters to each independently (e.g. Group A: Month equals Feb, Group B: Month equals Mar).
  5. Click Add group to compare more than two groups.
  6. Configure Chart settings: choose line or bar, and toggle autoscale on or off.


The widget renders a clean side-by-side table with each metric as a row and each group as a column. The highest-performing group for each metric is labeled "highest," and the other shows the delta.


A few examples to use the Comparison widget

  • Compare February vs. March across Opens % and Conversions % to evaluate whether your latest campaign changes are paying off.
  • Set up Group A as your welcome series and Group B as your abandoned cart flow to benchmark which automation drives better engagement.
  • Use it before and after a deliverability fix. For example, Group A for the period before, Group B for after.




Head-to-head, no spreadsheet needed

The Comparison widget eliminates the manual work of pulling two data sets and aligning them in a spreadsheet. Define your groups, pick your metrics, and get a clear winner instantly.


Name your groups clearly. Instead of leaving them as "Group A" and "Group B", rename them to reflect what they actually represent (e.g. "Feb campaigns" or "Post-fix"). It makes the widget self-explanatory for anyone you share the dashboard with.

Updated on: 08/03/2026