How do I set up and use Alerting?
Alerting lets you define rules that automatically notify you when your email campaigns need attention. To create your first alert:
- Go to the Alerts section in the left navigation (bell icon), or use the setup checklist and click Configure under "Setup your first alert rule."
- Give your alert a Title and select a Dataset (e.g., Campaigns).
- Use Filters to narrow down which campaigns the alert applies to.
- Add one or more Conditions that define what triggers the alert.
- Set the Group by period (e.g., Week) and the Duration. The number of days used to calculate a weighted average for your conditions.
- Optionally, check days under Ignore alert on specific days to suppress notifications on low-volume days.
- Set Status to Enabled, add Recipients (email addresses), write an optional Message, and enter a Webhook URL to push notifications to an external tool.
- Click Save.
Examples
- Get notified when your open rate drops below 20% so you can investigate deliverability or subject line issues before they compound.
- Set an alert when unsubscribes spike above 1% to catch audience fatigue or off-brand messaging early.
- Alert your team when click-to-open rate falls below a threshold on a specific campaign segment, so you can optimize before the next send.
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Never miss what matters
Stop manually checking your dashboards. Alerts put your most critical metrics on autopilot, so you're the first to know when something dips or spikes, not the last.
Updated on: 08/03/2026
