How do I create a Data Explorer report?

1. Navigate to the Data Explorer section using the table icon in the left sidebar.
2. Click the green New button in the top right corner.
3. In the Create report panel, confirm the Report type is set to Explorer.
4. Choose a Report template. The "Quick start" template gives you a ready-to-use starting point.
5. Enter a Title for your report, then click Create.

Your report opens immediately in a default table view, showing campaign-level data including send dates, message names, mailing types, open rates, and click rates across all your sends.

A few examples of reports to build

"Q1 Triggered Campaigns" - Track performance across all your automation sends for the quarter

"US vs EU Performance" - Use filters and market data to compare engagement across regions

"Revenue by Campaign" - Include website metrics like Transactions and Revenue alongside email stats

Your shortcut to smarter analysis

Data Explorer gives you a flexible, spreadsheet-style view of your email data that you can slice, filter, and group any way you need. Instead of being locked into a preset view, you're in control of exactly what you see and how it's organized.

Go even further

After creating your report, use the Print fields panel on the right to add or remove columns across Campaign, Email, and Website data. Drag fields into Row Groups to instantly aggregate your data by automation, campaign, or any other dimension.

Updated on: 07/03/2026